La Signora Eugenia e il passero solitario

Cascina Eugenia 1641 srl Società Agricola, viale Azari 72, 28922 Verbania (VB) | P.IVA 01867250035 | info@cascinaeugenia1641.com

cap. 10) The graphic design of Martì Guixè

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To tell the story of the cascina Eugenia in graphic terms, we asked help from the Spanish graphic designer Martì Guixè.

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Our friend Martì created the logo of the blue rock thrush, the website, the labels and the packaging. Martì has made our life quite complicated by drawing a circular label very difficult to print, and even more so to put on the bottle, but we love it: it depicts Signora Eugenia looking towards the lake with the thrush on her shoulder, they have become inseparable friends. An interesting note on the biodynamic method we follow: while conventional methods tend to standardise the wine, that is, to reproduce, as close as possible, the same taste each year, the biodynamic method we follow, plans instead to leave the specific taste of each year. Consequently, the wine is different from one year to another, and bears the imprint of the meteorological trend of the period in which it was produced. To point out these natural diversities that affect the wine so much, Signora Eugenia appears on the labels and on the website in different attires according to the meteorological trend of each year: therefore she has an umbrella if it rained a lot, she is wearing a light top if it was very hot, then there’s snow or hail; the same for the thrush, who expresses his appreciation for the year by standing still, singing or dancing.

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Martì has also identified, in the shape of Lake Orta as we see it from the terrace of the Eugenia farmhouse, the shape of the “monster of the lake”, which he calls monstruo.  It’s a long story, so it suffices to say that there really was a monster in our lake, not only in the abundant historical and secular iconography, but also in real life! This is proved by a giant vertebra hanging from the ceiling in the sacristy of the Basilica of San Giulio on the island of the same name, probably a remnant of an antediluvian amphibian reptile. (At this point, it is only right to at least mention the fact that the Island of San Giulio, which in Martì’s vision represents the eye of the monster, was for many centuries the political, administrative and religious centre of the area; that on it the compass goes crazy and ceases to function;  and that on his arrival on the lake, in the 4th century AD, San Giulio laid his cloak on the water, like a boat, and reached the island, at that time inhabited by monstrous reptiles, where he built the first church… )

Alberto Alessi